Competition1921® ADELITAS CHALLENGE - 2018 - 1921 Tequila

October 3, 20180

1921® Adelitas Mixology Challenge was born as a way to honor women in the “pink month” due to Breast Cancer Awareness month. We thought of it as a challenge, something fun and exciting; a light version of our competitions, with more relaxed regulations while pointing out the strengths and fondness of women.”- 1921 Tequila Sales Director

Last month as a homage to women that fight every day against cancer, 1921® Tequila organized the first 1921® Adelitas Mixology Challenge at Selina Playa del Carmen Hotel. Along the month of October a series of competitions were held with the participation of barladies from hotels, restaurants and bars around the Riviera Maya.

For our final challenge we closed the month with the following contestants:

  • Ely Fernández, representing Tequila Barrel.
  • Eunice Silva, from “Santos” Tulum
  • Citlalli Guerrero, Puerto Morelos
  • Irais Hernández, Barceló
  • Karla Huitron y Amaranta Tirado, Quinta de Piedra Restaurant
  • Ximena Rubi – UNICO 20°87°
  • Yazmín Avendaño – Guy Fieri’s

All of them have faced challenged along their carreer as bartenders, this represented a struggle when inviting them to participate; in this day and age they are still undermined by their fellow men bartenders not only for their genre but also for the time they have been part of the industry. Our data shows that in open competitions women are more likely not to compete, having 1-2 women out of every 14 competitors; however 1921® Adelitas Mixology Challenges created to break this and prove that women are able and talented to compete, helping barladies get rid of the fear of participating.

Here is the list of winners and their prizes:

Ximena Rubí

  • Spot in 1921 Leyendas Master.
  • 32” Flat screen TV
  • Bartender Kit
  • 1921 Tequila Product Kit

Ely Fernández

  • Personalized 1921 Tequila apron
  • 1921 Tequila Product Kit

Yazmín Avendaño

  • 1921 Tequila Product Kit

The gratefulness and love toward this kind of experiences were found in social media such as Facebook

“And that’s how this Adelitas night ends… A well played third place that comforts me and makes me happy…with a lot of motivation to keep on learning and finding talented people, fun and feisty with passion for the bar. Thanks for inviting me Edson Arzate, thanks to 1921 Tequila for making thid kind of activities possible and recognize our job behind the bar… Thanks Leyendas for the prizes and the support and to everyone who attended for their good vibes. I’m happy and grateful with this experience. Much love!- Yazmín Avendaño

Adelita, female warrior, tenacious and full of character; sweet woman, simple and loving. Don’t let fear occupy the place of your dreams.

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